How to ensure unique user tracking of poll responses works?

For Unique user tracking to work, you need a custom variable from your ESP.

What is Unique ID User tracking option in the Polls email widget?

Unique ID tracking enables you to identify which user responded with which answer using the polls email widget.

You can enable it in the settings part of the Polls Widget Editor as per the screenshot below. However, enabling it is just the first step to making it work. Please read on to make sure you set it up correctly.

How to use unique ID variables to track responses

Once you created your poll, enabled unique ID tracking, and saved all the changes, you can click 'Get Code' to copy the HTML code of your poll.

You then need to paste the HTML code in your ESP (Email Service Provider)'s template builder which you use to send mass email campaigns. You can read the integration guides for most ESPs here, but in general you are looking for the HTML or Code block.

Then, you need to replace the {{UID}} codes within the HTML provided with a unique ID variable. The number of {{UID}}'s that you need to replace depends on the number of possible responses. If there are 3 options, you need to replace 3 {{UID}} with the unique ID variable. If there are 5, there would be 5 {{UID}} to replace and so on.

What Unique ID variables can I use?

You can use any unique variable to replace {{UID}}. Many ESPs can generate a unique ID for each of your contacts - check your ESP’s documentation to see how to enable this. Alternatively, you can create unique IDs yourself and upload the contacts list to your ESP with those IDs as a custom variable.

This is the preferred approach because you don’t need to store any recipient data in the Sendtric Dashboard. We will provide a response report containing the unique IDs generated by your ESP. You can then identify each user by matching those IDs to your contact list in your ESP.

If your ESP does not provide unique IDs, or you need a simpler solution, then you can also use unique IDs such as:

  • Username
  • Email
  • Full Name (if no duplicates)
  • Phone number

or anything that is unique to each user and can be used to identify them.

What does Sendtric do with any data it collects from unique user id tracking?

At Sendtric, we are compliant with all relevant privacy laws such as GDPR and CCPA. The only thing we would use any data obtained by the unique user IDs tracking is to generate the poll response report if you decide to download it.

If you use randomly generated unique IDs, then we also do not collect any personal information anyway.

We do not track or collect any other information apart from the number of loads that a Poll widget has had so that we can calculate the views. There is no personal information collected when tracking views/loads.



Was this article helpful?